Hi, I'm Francia Guevara.
I am a graduate from the University of Houston with a Bachelors of Arts in Strategic Communications. I grew to love the art of working, "behind the scenes" and that inspired me to get my Bachelors with a concentration in Public Relations. My goal with this degree is to build and maintain a positive image and reputation for individuals, organizations, or brands.
As a Media Operations Specialist for the Houston Dynamo, I coordinate media activities, manage content creation, and oversee social media to ensure effective communication and engagement. On game days, I handle media credentials, set up press areas, and support journalists and photographers in their coverage. Additionally, I analyze media coverage and social media performance to continuously improve our strategies.
I also work as a Career Coach Admin at HEB, with experience in Human Resources, Client Relationships and Multi-tasking. I have worked with the company for three years and I have built my way up to this position by being self driven and confident in what I can bring to the table. I am motivated by my passion for seeking a positive impact through my work by inspiring others, creating enthusiasm and driving positive change. Because I love what I do, I am certain to go above and beyond to deliver exponential results.
My knowledge and determination for ensuring Public Relations efforts align with broader organizational goals by identifying target audience, setting clear objectives and developing key messages.