I served as the Social Media Manager for floratemple.co, where I was responsible for developing and executing social media strategies, creating engaging content, and analyzing performance metrics to drive audience growth and engagement.
While serving as the Social Media Manager for Floratemple.co, I also took on the role of photographer for the Floratemple.co Instagram account. In this capacity, I captured high-quality images that highlighted our brand's activities, events, and products. These visually appealing photos were strategically used to enhance engagement, attract followers, and create a cohesive and attractive visual narrative that aligned with our social media strategy. By integrating photography with our content planning, I was able to significantly boost audience interaction and build a stronger online presence.
I produced short, engaging video clips for floratemple.co, specifically designed to showcase and promote their products. These clips were optimized for social media, highlighting key features and benefits in a visually appealing manner. By integrating these videos into our Instagram strategy, I effectively drove follower engagement and encouraged users to utilize the "Instagram Shop" feature, leading to increased traffic and sales on our platform. The strategic use of compelling visuals and clear calls-to-action in these clips played a crucial role in enhancing our overall marketing efforts.
I captured these photos using my Canon m50 mark ii, ensuring the highest quality and optimal results for use on their website and social media platforms. By leveraging the advanced features and capabilities of the Canon m50 mark ii, I was able to produce sharp, vibrant, and professional-grade images that effectively showcased the brand's products and events. These high-resolution photos were meticulously edited and curated to align with the brand's aesthetic and marketing goals, enhancing the visual appeal of our online presence and significantly boosting audience engagement across various digital channels.
I created GIFs using CapCut to demonstrate how to use the products in a fun and engaging manner, aiming to attract and captivate followers. By utilizing CapCut’s advanced editing tools, I was able to produce dynamic, visually appealing GIFs that highlighted the practical applications and unique features of the products. These short, looping animations were designed to be easily digestible and shareable, making them perfect for social media platforms. As a result, these GIFs garnered significant views and engagement, contributing to increased brand visibility and follower interaction. The combination of creative storytelling and technical expertise in GIF creation played a key role in enhancing our digital marketing strategy.
