I worked with Melange Creperie to help their sales by using social media as a method to grab attention from different platforms. My goal was to increase followers on Instagram and TikTok for Melange by creating content of the foods, drinks and scenery. Houstonians and visitors coming to Houston were the target audience that we wanted to reach.
I created engaging content for viewers and followers by incorporating visuals and multimedia, selecting a theme and reflecting what the target audience would enjoy viewing. I focused on showing the aesthetic of Melange and the culture of the restaurant.
In conclusion, the content provided to Melange was not only posted in a timely manner but was also strategically crafted to maximize its impact. By leveraging the power of relevant hashtags and tagging key influencers within the Houston foodie community, the posts successfully captured the attention of the desired target audience. This approach helped increase visibility and engagement, allowing Melange to tap into a network of food enthusiasts who align with the brand’s offerings. The thoughtful use of social media tools contributed to the overall effectiveness of the campaign, ensuring the content resonated with and reached those most likely to support and share it.
