I worked with Melange Creperie to help their sales by using social media as a method to grab attention from different platforms. My goal was to increase followers on Instagram and TikTok for Melange by creating content of the foods, drinks and scenery. Houstonians and visitors coming to Houston were the target audience that we wanted to reach.
I created engaging content for viewers and followers by incorporating visuals and multimedia, selecting a theme and reflecting what the target audience would enjoy viewing. I focused on showing the aesthetic of Melange and the culture of the restaurant.
In conclusion, the content given to Melange was posted in a timely manner and successfully attracted the correct target audience with the help of using hashtags and tagging multiple Houston Foodies on Instagram.
